“Resonance” feels like a word you hear all the time, but could you define what it means?
Merriam-Webster has seven official definitions of the word ranging from music to electrical systems to mechanical frequencies.
To the layperson, though, the verb form of resonance - resonate - has taken on the modern slang of “to vibe.”
Does this resonate with you?
Does this vibe with you?
The essential, modern, meaning of the word:
Does this vibe with you?
Yet, we see the word resonate thrown around in the buzzword-loaded lexicon of the business world nowadays as a term used when marketing professionals can’t think of anything better.
When in doubt, throw up something that’s not entirely accurate but sounds good enough that no one would want to spend time arguing with it.
Then we end up with jumbled messaging that we hope vibes, syncs, or connects with our audience.
Reader, it’s time to realign. It’s time to ditch the pitch and start crafting messages that draw audiences in with magnetic aptitude.
It’s time to strike the right chord and let it resonate.
We’ll be discussing 3 things during this podcast:
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.