BAMcast
BAMcast is a monthly podcast dedicated to aligning your Brand, Audience, & Message. All resources, support, and topics will be around brand alignment to give you confidence and clarity of the path that is right for your brand’s vision.
Episodes
15 episodes
The Familiar Four
This is the crux of all new businesses - you need to stand out with something original and exciting, but your audience needs something familiar to grasp onto. Your ideas need to set you apart yet be inclusive. Show us a “better way” of doing...
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Season 1
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Episode 15
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20:45
The Similarities Between Human Growth and Brand Development
Brands don’t just happen. They’re grown from the connection between a business and its audience. How the brand grows directly results from the conditions it is subjected to. Just because you have a business doesn’t mean you have a brand, and vi...
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Season 1
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Episode 14
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24:43
Deconstructing the Archetype
The idea of archetypes goes back to before recorded history. You can find them, feel them, in every fable and myth from cultures all over the world. The system of archetypes draws straight from our collective unconscious - it is the same for...
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Season 1
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Episode 13
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32:23
Can You Return Your Brand to 100% Efficiency?
This is not a call to change the colours of your logo. This isn’t about a “refresh.” This is something much bigger.Every system needs calibration. Your brand is a system, and it requires frequent calibration.A simple enough ...
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Season 1
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Episode 12
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35:13
DNA & Client Journey Have a Lot in Common
They love to talk about the sales funnel, don’t they?Here’s what I think: the “funnel” approach to the client journey happened because most salespeople lack a foundation understanding of their brand. Or, more likely, their brand has no f...
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Season 1
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Episode 11
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24:39
Features x Benefits = The Product/Service You Offer
When you think about how products/services are presented what comes to mind? Is it the 3 tiered model we see online? Why is it presented that way? There has to be an intention and purpose to that design, and although we may have the system disp...
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Season 1
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Episode 10
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21:09
Culture Creates Community, Community Creates a Tribe
When it comes to your brand, culture creates community, and the community then guides the culture.It takes a village to raise a child. Every member of the village - the community - pitches into mold how every child gro...
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Season 1
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Episode 9
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17:14
Culture, the DNA of Your Brand
If you are new to the BAMcast then welcome, but if you have been following the series I’m sure you’re starting to get used to the rhythm and deconstructing process by now. It’s amazing how many words we use in business and branding ...
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Season 1
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Episode 8
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20:53
Ditch the Pitch & Create a Magnetic Message
“Resonance” feels like a word you hear all the time, but could you define what it means?Merriam-Webster has seven official definitions of the word ranging from music to electrical systems to mechanical frequencies. To the lay...
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Season 1
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Episode 7
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15:15
The Law of Attraction: Here’s Where You’re Wrong
This is also the mentality behind any number of businesses that go into the market without a clear idea of who they serve. On any given day you can see a hundred different brands hoping that if they make the right product in the rig...
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Season 1
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Episode 6
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16:17
Aligning Your Brand Starts With the "Who", NOT "Why".
“Branding” is a tricky thing to talk about. It’s one of those things where we all seem to know it when we see it, when we feel it, but to speak about brands and branding objectively, most of us are at a loss. Fortunately, in the pas...
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Season 1
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Episode 5
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18:29
The Lost Art of Critical Thinking & Problem-solving
Knowledge tested is the process of understanding, and the evidence of that understanding becomes wisdom. Wisdom examined and tested from all angles with no bias to produce a constant result, is truth. Truth should have no bias and is foundation...
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Season 1
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Episode 4
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15:46
Creating Clients, NOT Products/Services
The brand model has shifted from creating a brand to creating clients, or better yet… attracting clients. Since we have a strong desire to understand our purpose, we tend to make decisions based on the meaning that aligns and supports the purpo...
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Episode 3
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21:21
Your Logo is NOT Your Brand
The anatomy of a brand can seem complex, but so are our human bodies. Yet we want to have our brands connect stronger with humans so it only made sense to structure it after anatomy. Here, I will deconstruct the complexities and symbiotic relat...
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Season 1
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Episode 2
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13:15
Leverage the 12 Archetypes to Transform Your Brand
This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are ...
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Season 1
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Episode 1
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16:46
