This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are subconscious. Then you would think archetypes, are something we should actually give more consideration to when creating or aligning our brand.
I'll be discussing these three points:
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.