The anatomy of a brand can seem complex, but so are our human bodies. Yet we want to have our brands connect stronger with humans so it only made sense to structure it after anatomy. Here, I will deconstruct the complexities and symbiotic relationships of all the parts that make up a brand. I'll give you a hint... It starts with vision!
I'll be discussing these three points:
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.