DNA & Client Journey Have a Lot in Common

They love to talk about the sales funnel, don’t they?

Here’s what I think: the “funnel” approach to the client journey happened because most salespeople lack a foundation understanding of their brand. Or, more likely, their brand has no foundation in the first place. The companies using the sales funnel analogy will likely revert to saying, "this is the easiest way for our sales team to visualize the process.” 

Good for the sales team, I suppose. But if they aren’t the ones going through the process - why do they need to visualize it? Does the customer know when they are, or aren’t, in someone’s sales funnel?  Do you, dear reader, understand when you become a sales-qualified lead? 

But what if it wasn’t a funnel? What if your client's journey was something more circular? Something more…infinite? 

We’ll be discussing 3 things during this podcast:

1. Where the idea of the client journey started
2. How most companies build a client journey for their brand
3. How understanding DNA (yes, science stuff) can create a more sustainable client cycle.
   
   

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.