BAMcast
BAMcast is a monthly podcast dedicated to aligning your Brand, Audience, & Message. All resources, support, and topics will be around brand alignment to give you confidence and clarity of the path that is right for your brand’s vision.
Podcasting since 2021 • 15 episodes
BAMcast
Latest Episodes
The Familiar Four
This is the crux of all new businesses - you need to stand out with something original and exciting, but your audience needs something familiar to grasp onto. Your ideas need to set you apart yet be inclusive. Show us a “better way” of doing...
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Season 1
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Episode 15
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20:45
The Similarities Between Human Growth and Brand Development
Brands don’t just happen. They’re grown from the connection between a business and its audience. How the brand grows directly results from the conditions it is subjected to. Just because you have a business doesn’t mean you have a brand, and vi...
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Season 1
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Episode 14
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24:43
Deconstructing the Archetype
The idea of archetypes goes back to before recorded history. You can find them, feel them, in every fable and myth from cultures all over the world. The system of archetypes draws straight from our collective unconscious - it is the same for...
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Season 1
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Episode 13
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32:23
Can You Return Your Brand to 100% Efficiency?
This is not a call to change the colours of your logo. This isn’t about a “refresh.” This is something much bigger.Every system needs calibration. Your brand is a system, and it requires frequent calibration.A simple enough ...
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Season 1
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Episode 12
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35:13
DNA & Client Journey Have a Lot in Common
They love to talk about the sales funnel, don’t they?Here’s what I think: the “funnel” approach to the client journey happened because most salespeople lack a foundation understanding of their brand. Or, more likely, their brand has no f...
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Season 1
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Episode 11
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24:39
